Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates |
| Topic 2: Lead Management | 24% | - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management |
| Topic 3: Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages |
| Topic 5: Engagement Studio | 17% | - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs |
| Topic 6: Administration | 11% | - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The same layout template on both the form and the landing page was not used.
- B. The landing page on a browser with the cookies cleared was not tested.
- C. The %%content%% variable tag in the layout template code was missing.
- D. The form HTML embed code in the layout template code was not used.
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Marketing Cloud Account Engagement Business Units
- B. Einstein Lead Score
- C. Einstein Behavior Scoring
- D. Einstein Campaign Insights
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
How many Scoring Categories is it possible to create
- A. 25
- B. 100
- C. 50
- D. 15
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Automation rule match Any
- B. Page Action
- C. Automation rule match All
- D. Completion Action
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Create an engagement program to send educational content and notify sales if they engage.
- B. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
- C. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
- D. Send the prospects a monthly newsletter with product demos or free trial offers.
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