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IBM 000-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation and Targeting | - Audience segmentation techniques
|
| Topic 2: Offers and Treatment Management | - Offer creation and management
|
| Topic 3: Performance, Optimization, and Reporting | - Reporting and analytics
|
| Topic 4: Campaign Design and Flowcharts | - Flowchart development
|
| Topic 5: Unica Campaign Architecture and Components | - Campaign server architecture
|
IBM Unica Campaign V8.5 Sample Questions:
Question 1
For Unica Campaign server to be installed as a Windows service, which directory path needs to be included in the user PATH variable in Windows?
A. <CAMPAIGN_HOME>\conf
B. <CAMPAIGN_HOME>\bin
C. <CAMPAIGN_HOME>\install
D. <CAMPAIGN_HOME>\security
Question 2
A company's users have been accessing Unica Campaign reports as part of the Unica implementation. Now the administrator must change the database and Unica account passwords since their company security policy requires this change every 90 days. What must an administrator do to ensure that users can continue to run Campaign reports after the password changes?
A. No further action is required, users can access Campaign reports again without any security issues.
B. Log into the Unica Platform as the Cognos administrator and update the cognos_admin user account to reflect the changed database/IBMUnica account passwords.
C. Log into the Unica Platform as the Cognos administrator and update all user accounts to reflect the changed database/IBM Unica accountpasswords.
D. Log into the Unica Platform as the Unica administrator and update all user accounts to reflect the changed database/IBM Unica accountpasswords.
Question 3
A customer is using LDAP and when they synchronize the users they receive an error message on the screen. Which log file would allow the user to capture more detailed logging for this event?
A. platform.log
B. specific log configured under Settings > Configuration --> Platform > security > ldapSynchronization
C. ac_web.log
D. ac_sess.log
Question 4
A user is configuring a response flowchart for campaign where it has collected all its responses and their attributes in a single table for logging to response history. What table methodology would satisfy the above condition?
A. General Table
B. Dimension Table
C. Action Table
D. Base Record Table
Question 5
Within a flowchart a user wants to switch audiences from the Household level to the Customer level. In order to do this, a table containing both columns is necessary. This can be accomplished by mapping a table:
A. into the catalog twice, once at the Household level and once at the Customer Level.
B. into the catalog and select the Household column and the Customer column when selecting the audience level.
C. in at the Household level as a table is normally mapped and then use the "Specify Additional Audiences" screen to select the Customer columnwithin the table.
D. in as a base table at the Household level and then map the same table in as a dimension table joined to the base table on the Customercolumn.
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: C |
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