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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

A) The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
B) The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
C) Google does not reveal the Quality Score.
D) The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.

2. Which of the following is the default setting for the Keywords?

A) Negative match
B) Broad match
C) Phrase match
D) Exact match

3. You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

A) You can edit the ads immediately.
B) 21 days
C) 14 days
D) 30 days

4. Oliver is managing the Google AdWords account for his company. He has created a daily budget of $20 for a CPC campaign. Oliver discovers that Google may allow up to 20 percent more clicks than his daily budget allows. Based on this information, what is the most Oliver could pay in a 30day billing cycle?

A) $600
B) It depends on the number of clicks on his ad
C) $720
D) $20

5. All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?

A) Google does not accept adult ads.
B) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
C) Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.
D) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

Solutions: