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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following statements best describes the relationship between Google AdWords and the quality score?

A) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
B) The higher a keyword's Quality Score, the better its ad position.
C) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
D) The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.

2. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

A) Visitor trending
B) Map overlay
C) Visitors overview
D) Network properties

3. You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?

A) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
B) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
C) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
D) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.

4. Which of the following report types organizes statistics for each of your campaigns?

A) Demographic Performance
B) Ad Performance
C) Campaign Performance
D) Search Query Performa

5. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choose Reports, then Traffic Sources, then Referrers
B) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
C) Choose Traffic Sources, then Referring Sites
D) Choosing Traffic Sources, then Inbound Links

Solutions: