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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C

A) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
B) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
C) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
D) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.

2. Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use the Google Content Network for niche placements.
B) Use Google AdWords with hundreds of comic-book based keywords.
C) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
D) Use Google AdWords for search marketing.

3. You are a consultant to John, who owns an online dog food company. You've recommended that John include his Google AdWords to some very specific placement types. In fact, you've told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?

A) Commerce
B) Audio
C) Game
D) Video

4. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Opportunity to participate on multiple platforms, allowing portability of content
B) Ability to engage with a massive community that is already interacting with the content
C) Access to the largest inventory of professional and user-generated videos in the world
D) Online presence to sell items in an auction-style format using Google Checkout

5. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A) Overlay video ad
B) Video placement ad
C) In-stream video ad
D) Click-to-play video ad

Solutions: