Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Updated: Sep 17, 2026
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Lead Management | 24% | - Automation rules: components and use cases - Segmentation rules - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Page actions - Completion actions - Scoring and grading: definition and management |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
- A. 3,000
- B. 3,500
- C. 4,000
- D. 2,500
Correct Answer: A 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?
- A. Phone
- B. Name
- C. Email address
- D. Company
Correct Answer: C 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers
- A. The Marketing Cloud Account Engagement field must be a drop-down field.
- B. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
- C. The Lead and Contact fields must have the same Salesforce field label.
- D. The Lead and Contact fields must have the same API name.
Correct Answer: B,D 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
- A. The Sent Emails Page
- B. The System Preferences Page
- C. Admin-Domain Management
- D. The Dashboard
Correct Answer: C 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
- A. Automatically assign all leads to sales reps in a round-robin system.
- B. Implement a blended lead scoring and grading system.
- C. Add more landing pages and forms to your site to increase the number of conversion opportunities.
- D. Only pass on leads that are very active on your site no matter the company profile.
Correct Answer: B 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
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