Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Instant Download Salesforce : MC-202 Questions & Answers as PDF & Test Engine
Updated: Sep 15, 2026
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 2: Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Topic 3: Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Topic 4: Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Topic 5: Email Marketing Best Practices | 15% | - Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Overwrite
- B. Add and Update
- C. Append
Correct Answer: A 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Google Analytics Audience
- B. Path Optimizer
- C. Einstein Engagement Scoring
Correct Answer: C 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. A Schedule report and email the link to download.
- B. Schedule report and email file to the director.
- C. Schedule report to export as a web page.
Correct Answer: B 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
- A. Ensure the Contact entry mode is No re-entry
- B. Use the Update Contact a:
- C. A Utilize exit criteria for thejourney.
Correct Answer: C 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?
- A. Multi-Step
- B. Single Send
- C. Transactional Send
Correct Answer: A 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
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