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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Why should you set a form to Always Display?

A) To prevent spammers from filling out the form
B) To always show the form when someone returns to the page.
C) To ensure the prospect gets scored and graded.
D) To get a higher form conversion rate

2. LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

A) The lists that that prospect was added to or removed from
B) The amount of time the prospect spent viewing the website
C) The Lifecycle Report filtered by timeframe
D) The prospect fields that were updated
E) The data and time when a prospect was assigned

3. The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

A) Prospect's Audits tab
B) Automation settings
C) Scoring rules
D) Lifecycle report

4. In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?

A) The email will send on Saturday at 10am.
B) The email will send on Monday at 10am.
C) The email will not send.
D) The email will send immediately.

5. Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

A) Unique submissions
B) unique clicks
C) Total submissions
D) Conversions

Solutions: