[Jan 08, 2024] AD7-E601 Test Engine files, AD7-E601 Dumps PDF
Latest Adobe AD7-E601 PDF and Dumps (2024) Free Exam Questions Answers
NEW QUESTION # 12
A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:
Customer 1
Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date:
2//2/2012
Customer 2
Email: [email protected]
Phone: 555 124 1234
First Name: Mary
Last Name: J
Create Date: 2//2/2021
What will the destination file look like?
- A. Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones,
2//2/2012 - B. Email, Phone, First Name, Last Name, Create Date [email protected], 555 124 1234, Mary J,
2//2/2021 - C. Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones,
2//2/2012 [email protected]. 555 1241234, Mary, J, 2//2/2021
Answer: A
Explanation:
Explanation
The correct answer is C because it matches the outcome of deduplication enabled on phone number. The destination file will only include one customer record per phone number, and it will choose the record with the earliest create date. In this case, Customer 1 has an earlier create date than Customer 2, so Customer 1 will be included in the destination file and Customer 2 will be excluded. References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
NEW QUESTION # 13
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7787
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Manager
Data From Web Form Submitted:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7700
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?
- A. companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787
- B. companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700
- C. companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787
Answer: B
Explanation:
Explanation
The correct answer is B because it matches the outcome of deduplication enabled on the composite key companyEmail + IName + mobilePhone. The destination file will only include one customer record per composite key, and it will choose the record with the latest data if there is a conflict. In this case, Customer 2 has a newer officePhone number than Customer 1, so Customer 2 will be included in the destination file and Customer 1 will be excluded.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 14
A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.
Which selection should the engineer choose to set up the destination?
- A. Apply transformation
- B. Map to Email
- C. Pre encrypt data
Answer: C
Explanation:
Explanation
The correct answer is B because it matches the requirement given in the question. The engineer needs to select
"Enable Hashing" to hash the email address as part of the File export. The other options do not apply hashing or are not available for destination export.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 15
A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months.
The company has mar-tech tools and services with which they track and communicate with clients:
* Adobe Analytics
* Adobe Experience Platform
* Adobe Campaign Standard
* Adobe Experience Manager
* CRM
* Google Adwords Account
Which steps should the company take to advertise?
- A. Onboard the CRM data into Adobe Analytics
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords - B. Onboard the CRM data Into the AEP dataset
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords - C. Onboard the CRM data into the AEP dataset
Create a segment in Analytics that matches the business requirements and send to AEP dataset Share the segment with Google Adwords
Answer: B
Explanation:
Explanation
This is the most effective workflow to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. By onboarding CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating asegment in AEP-CDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Google Adwords, the company can activate their segment across multiple channels, such as Google's Display Network. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations
NEW QUESTION # 16
A company collects online transaction data from two different sources and onboards into AER The data is housed in two systems:
* Digital Order Line (DOL), which gets data at a daily batch latency
* Streaming (Web/App)
The company prefers to use Streaming data over DOL. Which method should the engineer use?
- A. Dataset precedence
- B. Identity stitching
- C. Timestamp ordered
Answer: A
Explanation:
Explanation
Dataset precedence is a feature that allows users to define how data from different datasets should be merged into a single profile based on their priority. Users can specify which dataset has higher precedence over another dataset when there is conflicting data for the same attribute. This way, the company can use Streaming data over DOL when they have online transaction data from both sources. References: : [Dataset Precedence Overview](https://experienceleague.adobe.com/docs/ex
NEW QUESTION # 17
A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich.
The engineer logs in and sees the following profile attributes and segments already set up.
Segments
* Breakfast Eaters
* Lunch Eaters
* Dinner Eaters
* High-Value Dinners
Profile Attributes
* Favorite Location
* Favorite Breakfast Meal
* Favorite Lunch Meal
* Favorite Dinner Meal
* Last Purchase
How should the engineer create a segment to meet the customer's needs?
- A. Favorite Lunch Meal is NOT Null or Empty
OR
Favorite Dinner Meal is NOT Null or Empty - B. Must Exist in Lunch Eaters
OR
Must Exist in Dinner Eaters - C. Must Not Exist in Breakfast Eaters
- D. Favorite Breakfast Meal is Null or Empty
- E. Favorite Breakfast Meal is Nulll or Empty
AND
Answer: B
Explanation:
Explanation
The correct answer is C because it matches the requirement given in the question. The engineer needs to create a segment that excludes customers who eat breakfast at their restaurants. The easiest way to do this is to use the existing segments and select "Must Not Exist in Breakfast Eaters". The other options do not exclude all breakfast eaters or are too complicated.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-g
NEW QUESTION # 18
A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.
Which segment building block should be used to create this segment?
- A. A pre-existing audience of credit card spenders
- B. An aggregate of transaction events
- C. A transaction event
- D. Credit card spent attribute
Answer: B
Explanation:
Explanation
The correct answer is C because it matches the scenario given in the question. The user needs to use an aggregate of transaction events to create a segment based on the total amount spent on their credit card in the last 48 hours. The other options do not allow the user to specify the time frame or the amount spent.
References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?la
NEW QUESTION # 19
A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?
- A. Name
Mobile Phone Number
Opt In Flag for Texts - B. Name
Email Address
Opt In Flag for Emails - C. Name
Email Address
New Product Page Viewed Flag - D. Name
Mobile Phone Number
Email Address
Answer: D
Explanation:
Explanation
The correct answer is D because it matches the requirement given in the question. The customer wants to send out an email or text invitation, so they need to send the Name, Mobile Phone Number, and Email Address data fields to the destination. The other options do not include all of these data fields or are irrelevant for sending an invitation.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 20
A customer wants to send out a personalized monthly reminder email to all customers that have opted in to tell them about the monthly specials.
Which attributes should be sent to the destination?
- A. Email Address
Name - B. Email Address
Email Opt In Flag - C. Email Opt In Flag
Name
Answer: A
Explanation:
Explanation
The correct answer is B because it matches the requirement given in the question. The customer wants to send out a personalized monthly reminder email, so they need to send the Email Address and Name attributes to the destination. The other options do not include both of these attributes or are irrelevant for personalization.
References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
NEW QUESTION # 21
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
- A.
- B.
- C.
- D.
Answer: B
Explanation:
Explanation
This is the most appropriate workflow to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. By selecting email opt in = YES as an attribute, the company can filter out customers who have not consented to receive email communications. By selecting product.browse = last 90 days and product.category = Sandals, Swimwear, Tshirts, Shorts as events, the company can capture customers who have shown interest in summer products recently. By saving the segment and scheduling the export for 7/31, the company can ensure that the segment is up to date and ready to be sent out on August 1. References: : Create a Segment : Schedule Segment Export
NEW QUESTION # 22
An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included.
What should the engineer do during configuration?
- A. As part of Account setup process:
* Select the deduplicate option for export using Unique identifier - B. In the select attribute page:
* Check the mandatory key across all attributes in the create schedule page:
* Check the Deduplication Key across the Profile attributes - C. In the select attribute page:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes - D. While Creating the schedule:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes
Answer: C
Explanation:
Explanation
The correct answer is A because it matches the requirement given in the question. The engineer needs to select the attributes in the select attribute page and check the mandatory key across the Unique identifier attribute and the Deduplication Key across the Profile attributes. This will ensure that only unique profiles are sent over and primary identifiers are included. The other options do not allow the engineer to select the attributes or check the keys.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 23
A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable data. The company will only use the unreliable data source as a backup source.
Which AEP feature should be used to meet this requirement?
- A. Identity namespace
- B. Union schema
- C. Merge policy
Answer: C
Explanation:
Explanation
Merge policy is a feature that allows users to define how data from different sources should be merged into a single profile. Users can specify the priority of data sources and the rules for resolving conflicts. This way, the company can use the unreliable data source as a backupsource only when the other sources do not provide the mobile number. References: : Merge Policy Overview : Merge Policy UI
NEW QUESTION # 24
A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message, and email invitation:
The B2B company has client information available in the following data sources:
* Adobe Analytics
* Adobe Experience Platform
* Adobe Audience Manager
* Adobe Campaign Standard
* Adobe Experience Manager
* CRM
Which steps should the B2B company take to send the communications?
- A. 1. Onboard the CRM data into AEP dataset
2. Create segment in AEP-CDP that matches business requirements
3. Share the segment with Adobe Campaign Standard - B. 1. Ingest the CRM data into Analytics and Audience manager
2. Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
3. Create segment for clients who are from Chicago, IL in Audience Manager and send Into AEP dataset
4. Make sure profile merge policies use current data in AEP
5. Create segment in AEP-CDP that matches business requirements
6. Share the segment with Adobe Campaign Standard - C. 1. Ingest the CRM data into Analytics
2. Create segment for clients who have logged in within the last 90 days from Chicago, IL In Analytics send data into AEP dataset
3. Create segment in AEP-CDP that matches business requirements
4. Share the segment with Adobe Campaign Standard - D. 1. Ingest the CRM data into Analytics and Audience manager
2. Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
3. Create segment for clients who are from Chicago, IL in Audience Manager and send into AEP dataset
4. Make sure profile merge policies use current data in AEP
5. Create segment in AEP-CDP that matches business requirements
6. Share the segment with Adobe Campaign Standard
Answer: A
Explanation:
Explanation
This is the simplest and most efficient workflow to send the communications to the current customers who have logged into their account in the last 90 days and are from Chicago, IL. By onboarding the CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in AEP-CDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Adobe Campaign Standard, the company can activate their segment across multiple channels, such as email, SMS, and postcard. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations
NEW QUESTION # 25
A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.
Which segment should the engineer create to evaluate streaming?
- A. A segment based on the Adobe Analytics data source and using membership in a Customer segment
- B. A segment that includes all customers and any customer whose last web activity Is older than 1 hour ago
- C. A segment that only looks at the Adobe Analytics data source
Answer: A
Explanation:
Explanation
This is the most suitable segment to evaluate streaming data from Adobe Analytics in real-time and filter out customers who are not in the CRM system. By basing the segment on the Adobe Analytics data source, the company can use the streaming ingestion feature of AEP to capture web activity data in near real-time. By using membership in a Customer segment, the company can use an existing segment that contains customers from the CRM system as a filter criterion to exclude non-customers from the segment. References: : Streaming Ingestion Overview : Create a Segment
NEW QUESTION # 26
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