[Jan 05, 2022] Free SAP Certified Technology Associate C-C4H260-01 Exam Question
C-C4H260-01 dumps & SAP Certified Technology Associate sure practice dumps
SAP C-C4H260-01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
C-C4H260-01 Exam Certification Details:
| Level: | Associate |
| Exam: | 80 questions |
| Languages: | English |
| Cut Score: | 59% |
| Sample Questions: | SAP C-C4H260-01 Exam Sample Question |
| Duration: | 180 mins |
SAP C-C4H260-01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
NEW QUESTION 37
Your customer is already live and requires a new key performance indicator (KPI) in segmentation.
Which apps would you use to do this?
- A. Import Data Marketing Extensibility Export Software Collection
- B. Import Data Segmentation Configuration Export Software Collection
- C. Add Custom View Segmentation Configuration Export Software Collection
- D. Add Custom View Marketing Extensibility Export Software Collection
Answer: B
NEW QUESTION 38
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- B. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- C. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- D. Engagement with accounts and contacts is possible only via third party executed campaigns.
Answer: C,D
NEW QUESTION 39
You want to adapt or extend the standard reporting options. What underlying technology is used for this?
- A. Analytics Stories
- B. Custom CDS views
- C. Operational Reports
- D. Custom Analytical Queries
Answer: D
NEW QUESTION 40
How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct Answers to this question.
- A. Matching logic works against existing records and against simultaneously imported data.
- B. The number of best records can be configured for each contact.
- C. The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.
- D. The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.
- E. The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.
Answer: A,C,E
NEW QUESTION 41
In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score?
Note: There are 2 correct Answers to this question.
- A. Marketing: Corporate Account
- B. Marketing: Contact
- C. Marketing: Contact and Corporate Account
- D. Marketing: Interactions
Answer: C,D
NEW QUESTION 42
You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps. What tasks need to be performed to achieve this? Note: There are 2 correct Answers to this question.
- A. Create two business catalogs, one for each type of business user.
- B. Assign the relevant business catalogs to the created business roles.
- C. Maintain the catalog roles first and then create the business roles.
- D. Create two business roles, one for each type of business user.
Answer: A,B
NEW QUESTION 43
What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?
- A. Export and Import Segmentation Configuration
- B. Export and Import Software Collection
- C. Export and Import Data (CSV)
- D. Export and Import Business Object Metadata
Answer: A
NEW QUESTION 44
You want to implement Product Recommendations and you need to simulate the results before the e- mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note: There are 2 correct Answers to this question.
- A. Manage Recommendations
- B. Recommendation Models
- C. Recommendations Model Types
- D. Recommendations Scenarios
Answer: B,D
NEW QUESTION 45
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from the specific countries and regions.
- B. Add an applicable scope for the relevant countries and regions.
- C. Assign a specific target group with those countries and regions to the target object.
- D. Use Segmentation to select relevant countries and region.
Answer: D
NEW QUESTION 46
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.
- A. If two rule models with the same validity are active, no rule model is executed.
- B. A score can have more than one rule model, because rules can have different validity and application scope.
- C. If a rule consists of more than one condition, they are always logically combined by OR.
- D. The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
Answer: B,D
NEW QUESTION 47
You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?
- A. In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.
- B. In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and Segmentation Object.
- C. In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible.
- D. In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate Business Context and Segmentation Object.
Answer: A,C
NEW QUESTION 48
You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.
- A. Forms
- B. Landing pages
- C. Push notifications
- D. LINE messages
- E. E-mails
Answer: A,B,E
NEW QUESTION 49
You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct Answers to this question.
- A. Create filter conditions via Live Target Groups.
- B. Publish an implementation description to your test system.
- C. Create an implementation description using ABAP for key users.
- D. Export in Manage Your Solution by creating a change project.
- E. Test custom logic using predefined test variants.
Answer: B,C,E
NEW QUESTION 50
A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?
- A. Enable the region attribute in the Target Group Configuration app.
- B. Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.
- C. Enable the region attribute as a Key Figure Dimension.
- D. Enable the region attribute in the Segmentation Profile app.
Answer: B
NEW QUESTION 51
You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?
- A. Create multiple origin of contact IDs with type: e-mail.
- B. Enhance the interaction contact entity by using the custom field and logic app.
- C. Implement the enhancement option: revise interaction data before import.
- D. Make the origin of contact ID for e-mail shareable.
Answer: A
NEW QUESTION 52
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?
- A. SAP Image Library
- B. Digital Asset Management Systems
- C. SAP Product Content Management
- D. Simple Content Repository
Answer: B
NEW QUESTION 53
You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct Answers to this question.
- A. Product Recommendation
- B. Agreements
- C. Order
- D. Master Data
- E. Coupons
Answer: A,C,E
NEW QUESTION 54
You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct Answers to this question.
- A. Contacts: Delete Flagged Contacts
- B. Contacts: Flag Contacts for Deletion Based on Target Group
- C. Interactions: Flag Interactions for Deletion
- D. Interactions: Delete Flagged Interactions
Answer: A,B
NEW QUESTION 55
......
SAP C-C4H260-01 Actual Questions and Braindumps: https://www.passleader.top/SAP/C-C4H260-01-exam-braindumps.html