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Oracle 1z0-1032-22 Exam Syllabus Topics:
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NEW QUESTION 21
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- B. In the export wizards, under the Source section, select the option "Comma delimited".
- C. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
- D. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
Answer: C
NEW QUESTION 22
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- C. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- E. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
Answer: E
NEW QUESTION 23
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
- A. Measure = Responders, Event Date = 3 days
- B. Measure = Total Clicks, Interval = 3 days
- C. Measure = Single Clicks, Sent Date = 3 days
- D. Measure = Responders, Interval = 3 days
- E. Measure = Unique Conversions, Event Date = 3 days
Answer: B
NEW QUESTION 24
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
- A. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- B. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
- C. You don't have the segment group feature enabled in the Account Administration settings.
- D. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
Answer: D
NEW QUESTION 25
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=last
- B. action=once
- C. tracking=first
- D. tracking-once
- E. action=single
Answer: D
NEW QUESTION 26
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- B. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- D. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- E. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
Answer: C
NEW QUESTION 27
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
- B. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- C. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Answer: A,C
NEW QUESTION 28
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. Custom SQL Variable
- B. This is not possible, because only one RIID_ can be in a program at a time.
- C. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
- D. Custom Event
- E. Entry Tracking Variable
Answer: E
NEW QUESTION 29
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. /assign/
- B. ?assign?
- C. ! assign
- D. <# assign>
Answer: D
NEW QUESTION 30
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
- B. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- C. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.
- D. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
Answer: D
NEW QUESTION 31
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You modify one of the conditions in a filter being used in the program.
- B. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
- C. You move a target timer from its original place before one event to after that event.
- D. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
Answer: A,B
NEW QUESTION 32
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
- A. EMAIL_ADDRESS_
- B. CUSTOMER_ID_
- C. ADDRESS_
- D. PET_ID_
Answer: A,B
Explanation:
Reference http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm
NEW QUESTION 33
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
- A. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
- B. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
- C. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
- D. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
Answer: C
Explanation:
Reference http://www.relationshipone.com/blog/ready-rock-responsys/
NEW QUESTION 34
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
- B. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
- C. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
- D. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
Answer: D
NEW QUESTION 35
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
- A. <td>
- B. <div>
- C. <br>
- D. <dynamicregion>
Answer: B,C
NEW QUESTION 36
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
- A. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
- B. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
- C. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
- D. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
Answer: C
NEW QUESTION 37
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- B. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- C. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
- D. <document="${//all content/. . /acme_marquee.htm}">
Answer: A
NEW QUESTION 38
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- B. Send carefully planned content to highly engaged recipients.
- C. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
- D. Minimize complaints and bounces to establish a good reputation with each ISP.
- E. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
Answer: B,D,E
NEW QUESTION 39
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