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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A) Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
B) Run a permission pass effort to all of the leads and contacts who have opted out.
C) Create an automation rule to clear the opt out field on the leads and contacts.

2. The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteri A. * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

A) Automation rule match Any
B) Page Action
C) Automation rule match All
D) Completion Action

3. LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A) Form completion action and user group
B) Automation rule and user queue
C) Form completion action and user queue
D) Automation rule and user group

4. How many Scoring Categories is it possible to create

A) 25
B) 100
C) 50
D) 15

5. Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A) Create a completion action based on the Lead Status field value.
B) Create a dynamic list based on the Lead Status field value
C) Create an automation rule based on the Lead Status field value
D) Create a segmentation rule based on the Lead Status field value

Solutions: