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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which type of user benefits most from the unified workspace of IBM Cognos BI?

A) Statistician
B) Line of business user
C) Data modeler
D) System administrator

2. What is the easiest place to look for business intelligence sales opportunities?

A) Competitor accounts
B) New accounts
C) Existing accounts
D) Small companies

3. Which feature of IBM Cognos BI is designed to meet the specific demands of business analysts?

A) Active Report
B) Portal integration
C) Simplified ad hoc reporting
D) Data exploration for multiple dimensions and hierarchies

4. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To analyze and allocate marketing resources across channels.
B) To design and automate demand generation campaigns.
C) To know the effectiveness of their campaigns.
D) To gain visibility into the sales pipeline on opportunities created through demand generation.

5. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A) Cognos allows organizations to select the appropriate roles that match their user behaviors.
B) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
C) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
D) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

Solutions: