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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his
Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?

A) His YouTube ads must be placed through a YouTube reservations agent.
B) He must have uploaded a promoted video on YouTube.
C) He must have added the Google AdWords Conversion Tracking code to his Website page.
D) His ads must be prepaid.

2. Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?

A) To reduce the cost per click
B) So that the ad would not be blocked by Google and Yahoo
C) So that the images can show in search results
D) Many Google Content Network partners only accept family safe ads

3. Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model.
Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?

A) Every time Bonnie's video is played she'll be charged for the click.
B) Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.
C) Every time Bonnie's video appears (the opening image) she will be charged.
D) Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.

4. Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?

A) Robert's ad may be paused by Google because there's an abundance of keywords.
B) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
C) Robert will generate more sales.
D) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.

5. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per acquisition
B) Cost per conversion
C) Cost per click
D) Cost per 1,000 impression

Solutions: