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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug would need to know the value of the newsletter.
B) Doug needs to know the product cost of the client, to find the return on investment.
C) Doug needs to know what the final cost of the newsletter would be.
D) You can't track the ROI if there's nothing for sale as a result of the conversion.

2. Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?

A) Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.
B) Joan can click the "Sample Report" from the bottom of the Report Center.
C) Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.
D) Joan will need to run the report once to see the details included in the report.

3. Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?

A) Beth can choose Reporting, Settings, Conversions, and then choose Stop.
B) Beth simply needs to remove the conversion tracking code from her header section on her web pages.
C) Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.
D) Beth can choose Reporting, Conversions, select the action, and then click Delete.

4. You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?

A) URL destination goal
B) Pages per visit
C) Referrers
D) Time on site goal

5. How is an ad's Clickthrough rate calculated?

A) It's the number of clicks an ad receives divided by the number of impressions.
B) It's the number of clicks an ad receives divided by the cost of each click.
C) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
D) It's the total number of clicks an ad receives from the Google Content Network.

Solutions: