Exam Name: Product Development Professional (NPDP) Certification Exam
Certification Provider: PDMA
Corresponding Certification: NPDP Certification
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Updated: Oct 16, 2026
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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Product Innovation Management | 20% | - Innovation Execution
|
| Product Innovation Process | 15% | - Development Process
|
| Market Research | 10% | - Customer Insights
|
| Product Innovation Strategy | 20% | - Opportunity Identification
|
| Culture Teams and Leadership | 10% | - Organizational Culture
|
| Product Design and Development Tools | 15% | - Metrics and Analytics
|
| Portfolio Management | 10% | - Portfolio Planning
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
In a 1997 PDMA (Product Development and Management Association) study on best practices in product development, the "best in bringing new products to market" were defined as those organizations that achieved at least 49% of their sales from products not in their product lines 5 years previously. Which of the following is a key best practice of these organizations?
- A. Make organizational changes at least once every two years
- B. Focus on speed to market and have the fastest cycle times in their industry
- C. Use financials to make all new product development decisions
- D. Drive new product development through a well-thought out strategy
Correct Answer: D 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
Which of the following are quantitative market research techniques?
- A. Secondary research
- B. Surveys
- C. Customer visits
- D. All of the above
Correct Answer: B 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
A product innovation charter includes which of the following for a new product concept:
I. The market and technology focus
II. The goals and objectives
III. A detailed financial analysis and project plan
- A. I and III
- B. I, II and III
- C. II and III
- D. I and II
Correct Answer: D 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
SWOT analysis can be used for ideation. What does SWOT address?
- A. Strategy, weakness, organization, and threat
- B. Strengths, weaknesses, opportunities, and threats
- C. Strategy, willingness, organization, and teamwork
- D. Strengths, willingness, opportunities, and teamwork.
Correct Answer: B 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?
- A. Voice of the customer
- B. Survey research
- C. Secondary market research
- D. All the above
Correct Answer: C 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
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