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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?

A) You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
B) Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.
C) Create the custom report and schedule it to be sent by email to the executive team every single day.
D) Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.

2. You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?

A) ! assign
B) /assign/
C) <# assign>
D) ?assign?

3. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
C) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
D) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

4. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) EMAIL_ADDRESS_
B) PET_ID_
C) CUSTOMER_ID_
D) ADDRESS_

5. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) {FIRST_NAME}
B) $FIRST_NAME
C) {FIRST_NAME} $
D) $ {FIRST_NAME}

Solutions: