Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?
- A. Site Hits report
- B. Schedule Hits report
- C. Provider Category report
- D. Provider Inventory report
- E. Provider Exchange report
Correct Answer: A 🗳️
You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?
- A. Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
- B. Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
- C. Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
- D. Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
- E. Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
Correct Answer: A 🗳️
Which of the following represents an opportunity to update the managed taxonomy and classification rules?
- A. A client has run an inventory report, and wants to identify their highest-performing categories.
- B. A client has run an inventory report, and wants to prune categories that are returning zero inventory.
- C. A client wants to review their data activation integrations.
- D. A client needs a promotional category added to their taxonomy for a month-long sale.
Correct Answer: A 🗳️
You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
- A. The old rules must be purged prior to running the newly created rule.
- B. In addition to the classification rule, you also need to configure a chint rule.
- C. You must wait at least thirty minutes after creating a classification rule to start using it.
- D. It takes one week after rule creation for data to be mapped to prescribed categories.
Correct Answer: C 🗳️
Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?
- A. Agency ownership of the DMP
- B. Full agency control
- C. Client ownership of the DMP
- D. Full client control
Correct Answer: A 🗳️
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