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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?

A) SPSS Statistics
B) SPSS Collaboration and Deployment Services
C) SPSS Data Collection
D) SPSS Decision Management

2. Which characteristic of SPSS Modeler appeals more to power data mining experts?

A) Automated data preparation
B) SPSS Statistics integration
C) Automated modeling
D) No programming needed

3. What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?

A) Open and scalable architecture.
B) Automated modeling and data preparation.
C) Intuitive visual interface.
D) Scorecards and dashboards.

4. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?

A) Automation and collaboration lead to enhanced productivity from analysts.
B) C&DS increases the reliability of analytical results.
C) IT can monitor and control C&DS processes without having to know analytic details.
D) C&DS integrates with the existing enterprise environment.

5. Which pain point of business executives is best addressed by SPSS Decision Management?

A) Regulatory compliance.
B) Rapidly increasing marketing costs.
C) The need to react quickly to market changes.
D) Inability to automate routine analytics tasks.

Solutions: