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Facebook Certified media buying professional Sample Questions:

1. What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.

A) Apple's Advertising Identifier (IDFA)
B) Facebook User ID
C) Android's Advertising ID
D) Google User ID

2. After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

A) $4,042
B) $3,042
C) $3,500
D) $4,422.16

3. You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A) You should create a third ad set with a lookalike audience.
B) You should create two new ad sets with Instagram as the only placement.
C) You turn off Facebook placement from both ad sets.
D) You should switch your optimization from CPM to video views.
E) You should turn off Facebook placement from one ad set.
F) You should join audiences into one ad set and run a new campaign with Instagram.
G) You should turn off Instagram placement from both ad sets.

4. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You should run remarketing campaigns without the Facebook pixel.
B) You need to associate the client's website pixel with the product catalog in the Business Manager.
C) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
D) You need to associate the client's website pixel with the product catalog in the Ad Account.
E) You need to create a new pixel and re-upload the product catalog.

5. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A) You should add them as administrators of your Business Manager in order to manage your digital assets.
B) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
C) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
D) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.

Solutions: