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Facebook Certified media buying professional Sample Questions:

1. A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

A) Take out "Canada" from geographic targetting
B) Include Mexico in countries being targeted
C) Include interest in shoe sizes 32-28
D) Take out the "red color" interest
E) Increase age range to 20-60

2. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) You should increase attribution window to 7 days.
B) Run retargeting campaigns to people who have made purchased in the past 10 days.
C) Delete all remarketing campaigns
D) Change optimization from custom conversions to value optimization.

3. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) Open a new Fan Page for each location.
B) You are not able to set up franchise locations on Facebook.
C) Open one Fan Page with multiple locations.
D) Open a Global Fan Page.

4. You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

A) $10,000
B) $11,500
C) $12,500

5. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A) There is no need to make any changes to their campaign.
B) You should increase lifetime budget to $75 in order to meet minimum requirements.
C) You need to increase the budget to $50 in order to optimize for daily budget.
D) Post engagement objective campaigns need a minimum of $4 a day.

Solutions: