Exam Name: Professional Diploma in Digital Marketing v5.0
Certification Provider: DMI
Corresponding Certification: DMI Certification
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DMI PDDMv5.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Social Media Marketing | - Paid social advertising - Community management and engagement - Organic social media strategy |
| Topic 2: Email Marketing | - Email campaign planning and segmentation - Automation and lifecycle marketing |
| Topic 3: Digital Marketing Strategy & Emerging Trends | - Content marketing strategy - Integrated marketing strategy - AI and automation in digital marketing (v5.0 update themes) |
| Topic 4: Search Engine Optimization (SEO) | - Keyword research and content optimization - Technical SEO fundamentals - On-page and off-page SEO |
| Topic 5: Digital Marketing Foundations | - Digital marketing strategy principles - Digital marketing landscape and channels - Customer journey and segmentation |
| Topic 6: Data, Analytics and Insights | - Reporting and data-driven decision making - Web analytics fundamentals (e.g., Google Analytics) - Performance measurement and KPIs |
| Topic 7: Paid Digital Advertising | - Video advertising and remarketing - Display and programmatic advertising - Search engine advertising (PPC) |
| Topic 8: Website Optimization | - User experience (UX) and usability - Conversion rate optimization (CRO) |
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