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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. Which of the following would be likely to encourage an organization to use Scenario Planning? (Choose all that apply.)

A) The organization has achieved all of its objectives and operates within a stable external environment.
B) Competitor's are increasingly using Scenario Planning as part of their strategy formulation process.
C) The organization has not previously experienced any major surprises or expensive strategic mistakes.
D) The organization often experiences 'group-think', leading to a narrow view of the future.
E) Uncertainty in the industry is high, relative to management's ability to predict or adjust to change.

2. ZYX is a global hotel chain, employing over 10,000 staff worldwide. ZYX operates a Code of Conduct for all of its staff, which states "Our staff are the most important assets of our business operations. We expect the highest standards of ethical and professional conduct from all staff, who must display the principles of trust, respect, equality, integrity and fairness at all times." Which THREE of the following actions could ZYX take to positively influence its staff to work to the ethical and professional principles in its Code of Conduct? (Choose three.)

A) Operate a system of reward incentives for staff who display high ethical and professional standards.
B) Disciplinary actions, such as fines, for staff who do not display high ethical and professional standards.
C) Interview process for staff prior to employment, to assess their understanding of ethical and professional behavior.
D) Publication on its website of ZYX's Code of Conduct and regular examples of staff displaying the highest standards of professional conduct.
E) Set performance targets in diversity and equality for its hotel senior managers.
F) Induction and on-going staff training on ZYX's Code of Conduct and ethical and professional principles.

3. Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

A) Product development using new products in new markets.
B) Market development using existing products in new markets.
C) Diversification using new products in new markets.
D) Market penetration using new products within existing markets.
E) Market penetration using existing products within existing markets.
F) Market penetration using existing products in new markets.

4. YZ operates a national mobile phone (cell phone) network in one country. It is considering upgrading its network to 4th Generation (4G) by providing an improved bandwidth that will enable its customers faster access to the Internet.
This investment will cost S29 million which YZ's institutional investors have agreed to provide by subscribing to a rights issue. This is due to management having informed institutional investors that a rival is already offering
4G and that this is taking customers away from YZ because its network is now regarded as too slow. YZ's remaining customers have shown a willingness to pay extra for 4G and overall the investment will have a positive net present value.
Which of the following statements are correct? (Choose all that apply.)

A) There is stakeholder approval for the investment.
B) It provides a market development opportunity for YZ.
C) YZ will gain a first mover advantage.
D) It is essential given the strategic threats to YZ.
E) There are sufficient investment funds available

5. Which of the following statements is NOT a role for Management Accountants involved in the strategy development process?

A) Writing the Annual Report.
B) Consider and raise awareness of the ethical impact of proposed strategic decisions.
C) Integration of financial and non-financial information.
D) Assist the Board in determining risk appetite.

Solutions: