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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A) PI Enable explicit bot protecting using reCAPTCHA
B) Disable autoresponder emails on this form
C) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
D) Include "Not you?" link to allow visitors to reset the form

2. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A) Move the unsubscribe link to the header of the email instead of the footer.
B) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
C) Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
D) Immediately send prospects the resubscribe email template.

3. If someone opt-out's do we need to delete this Prospect record?

A) Yes, it is restricted by law
B) False. It is restricted by law not to email them, but we still can track the activity

4. LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A) LenoxSoft sending a quarterly emails to 100,000 prospects
B) LenoxSoft creating 20 new Engagement Programs
C) LenoxSoft sending more than 100,000 emails a month
D) LenoxSoft's database growing by 500,000 prospects

5. LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A) Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B) Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C) Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
D) Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

Solutions: