Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 2: Email Marketing | 10% | - Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance |
| Topic 3: Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies |
| Topic 4: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements |
| Topic 5: Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Topic 6: Evaluation | 17% | - Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity |
| Topic 7: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Topic 8: Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. PI Enable explicit bot protecting using reCAPTCHA
- B. Disable autoresponder emails on this form
- C. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- D. Include "Not you?" link to allow visitors to reset the form
Correct Answer: A,C,D 🗳️
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
- A. Move the unsubscribe link to the header of the email instead of the footer.
- B. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
- C. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
- D. Immediately send prospects the resubscribe email template.
Correct Answer: A 🗳️
If someone opt-out's do we need to delete this Prospect record?
- A. Yes, it is restricted by law
- B. False. It is restricted by law not to email them, but we still can track the activity
Correct Answer: B 🗳️
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?
- A. LenoxSoft sending a quarterly emails to 100,000 prospects
- B. LenoxSoft creating 20 new Engagement Programs
- C. LenoxSoft sending more than 100,000 emails a month
- D. LenoxSoft's database growing by 500,000 prospects
Correct Answer: C 🗳️
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- B. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin - C. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
Correct Answer: C 🗳️
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