Exam Name: Salesforce Email Essentials (EEB101) Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Creation and Design | 26% | - Email templates and best practices - Accessibility and rendering - Content Builder usage - Personalization and dynamic content |
| Topic 2: Tracking, Reporting and Automation | 15% | - Basic automation and triggered sends - Email performance metrics - Bounce and complaint management - Standard reports and analytics |
| Topic 3: Subscriber and Data Management | 26% | - Importing and maintaining subscriber data - Lists and Data Extensions - Subscriber key and sendable data - Segmentation and filtering |
| Topic 4: Email Delivery and Testing | 15% | - Sender authentication and deliverability - A/B testing options - Send classifications and sender profiles - Preview and test sends |
| Topic 5: Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
Salesforce Email Essentials (EEB101) Sample Questions:
EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)
- A. HTML Paste
- B. Mobile Design template
- C. Standard Template with Content boxes
- D. Mobile Design Template with Content Boxes
- E. HTML Paste template with Content Boxes
Correct Answer: C,E 🗳️
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?
- A. Send Email
- B. Test Send
- C. Send Preview
- D. Guided Send
Correct Answer: D 🗳️
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
- A. Responsive Web template
- B. Mobile-optimized template
- C. Standard template
- D. Media template
Correct Answer: B 🗳️
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
- A. Add "Hero_CTAn to the Tracking Alias field for each link.
- B. Include "Hero_CTA" in the Link Tooltip field for each link.
- C. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
- D. Include Hero_CTA1 In the filename for each Hero Image.
Correct Answer: B,C 🗳️
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers
- A. Include information relevant to the message in the subject line.
- B. Keep the subject text between 50 and 100 characters long.
- C. A/B test the effectiveness of different subjects.
- D. Include "RE:", "FWD:", "etc." to get the reader's attention.
Correct Answer: A,C 🗳️
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