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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Reporting and Optimization10%- Performance Analysis
  • 1. Engagement Metrics
  • 2. Optimization Best Practices
  • 3. Campaign Reporting
Topic 2: Campaigns and Experiences22%- Mobile Experiences
  • 1. Push Notifications
  • 2. Mobile Engagement
  • 3. In-App Campaigns
- Web Personalization
  • 1. A/B Testing
  • 2. Campaign Configuration
  • 3. Templates and Content Zones
Topic 3: Data Management and Identity18%- Customer Data Collection
  • 1. Mobile SDK
  • 2. Web SDK
  • 3. Catalog Data
- Identity Resolution
  • 1. User Profiles
  • 2. Data Mapping
  • 3. Anonymous and Known Users
Topic 4: Interaction Studio Fundamentals12%- Platform Overview
  • 1. Core Architecture
  • 2. Real-Time Personalization Concepts
  • 3. Use Cases and Business Value
Topic 5: Recommendations and Decisioning12%- Personalization Logic
  • 1. Recipes
  • 2. Machine Learning Recommendations
  • 3. Real-Time Decisioning
Topic 6: Integrations11%- Salesforce Ecosystem Integration
  • 1. Marketing Cloud Integration
  • 2. Data Cloud Integration
  • 3. CRM Connectivity
Topic 7: Segmentation and Targeting15%- Audience Management
  • 1. Behavioral Targeting
  • 2. Segment Creation
  • 3. Segment Analytics

Salesforce Interaction Studio Accredited Professional Sample Questions:

How does IS define web template?

  • A. A repeatable framework used to createa web campaign
  • B. An area on your site that a developer has configured.
  • C. A google Chrome Extension
  • D. The events and behavior of what will be captured on the websites
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

The sitemap provides the functionality that enables IS to identify which three items?

  • A. content zones
  • B. Templates
  • C. Page types
  • D. attributes
  • E. campaign
Reveal Solution  Discussion  0

Correct Answer: A,C,D  🗳️

What is the rule criteria that you can use in the segment creation process?

  • A. Dimensions
  • B. Email click throughs
  • C. Socialmentions
  • D. Actions
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

  • A. Trending
  • B. Co Browser
  • C. Similar Items
  • D. Collaborative Filtering
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Which global templates do you select and customize to provide trending blog recommendations on the homepage?

  • A. Infobar with CTA
  • B. Einstein product recommendation
  • C. Einstein content recommendation
  • D. Banner with CTA
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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