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GCCC Strategic Communication Management Professional Sample Questions:

1. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) Analysts' reports on the sector.
B) Market research reports on the competitive landscape for the organization.
C) The organization's annual business plan.
D) The mission, vision, and values of the organization.

2. A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?

A) Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.
B) Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
C) Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.
D) Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.

3. Which global communication trends impact how a marketing communication team may function?

A) The growth of streaming video and audio platforms
B) The lack of convergence between internal and external stakeholders
C) The use of media outlets and influencers to promote a brand
D) The irrelevance of local media tracking and analysis

4. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a simulation exercise to ensure the team is ready.
B) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
C) Build a plan that the team will revisit annually.
D) Build a culture of crisis preparedness over time.

5. Which of the following is the BEST example of a SMART goal?

A) "Increase the number of employees that use our social media tool during the next six months."
B) "Increase understanding of our business strategy among employees by 5% by 1 January."
C) "Increase customer advocacy by 100% by the end of this calendar year."
D) "Increase the number of news advisories we share with the media from four to eight."

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