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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which field must be defined when configuring a data view for multi-channel reporting?
Response:

A) Identity Field
B) Metric Calculation Rule
C) Data Refresh Interval
D) Campaign Activation Date

2. A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.
Which component could be used to support differentiating first time users from return users within a given reporting window?
Response:

A) Session type Dimension
B) Return user Dimension
C) Sessions starts Metric
D) New session Metric

3. Your manager requested a product performance report showing revenue from different categories. After generating the report, you notice that key product categories are missing. Upon investigation, you discover that the "Product Category" dimension was not added to the report. What should you do next?
Response:

A) Create a calculated metric for each product category.
B) Update the data source permissions for reporting.
C) Enable automatic campaign syncing for new products.
D) Add the "Product Category" dimension to the report and refresh the data.

4. Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A) Reassign the report to a different campaign.
B) Enable dynamic date ranges in the report.
C) Create a new calculated metric for monthly purchases.
D) Update the date range filter to include the last 12 months.

5. Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:

A) Trend Line
B) Bar Chart
C) Summary Table
D) Pie Chart

Solutions: