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Adobe AD0-E603 Exam Syllabus Topics:

SectionWeightObjectives
Adobe Experience Platform Fundamentals20%- Profile Management
  • 1. Segmentation
  • 2. Real-Time Customer Profile
- Data Modeling
  • 1. Identities
  • 2. Datasets
  • 3. XDM Schemas
Journey Optimizer Configuration22%- Offer Decisioning
  • 1. Offer Management
  • 2. Decision Policies
- Environment Setup
  • 1. Data Sources
  • 2. Channels Configuration
  • 3. Event Configuration
Messaging and Channel Execution15%- Content Management
  • 1. Dynamic Content
  • 2. Reusable Fragments
- Message Authoring
  • 1. Email Channel
  • 2. In-App Messaging
  • 3. Push Notifications
Testing, Troubleshooting and Governance15%- Validation and Monitoring
  • 1. Journey Testing
  • 2. Debugging Execution Issues
  • 3. Reporting and Monitoring
- Data Governance
  • 1. Consent Management
  • 2. Data Usage Policies
Journey Development28%- Journey Design
  • 1. Audience Qualification Journeys
  • 2. Conditional Logic
  • 3. Event-Based Journeys
- Personalization
  • 1. Expression Editor
  • 2. Contextual Data Usage

Adobe Journey Optimizer Developer Expert Sample Questions:

1. A marketer reports that clicks on the main image in an email are not being tracked. What are two possible reasons for this? (Choose two.)

A) The Tracking Type on the link is set to "Never".
B) The "Click Tracking for email" option is disabled for the email.
C) The "Open Tracking for email" option is disabled for the email.
D) Link tracking is enabled, but the link does not have a Label.


2. Where are two places an Adobe Journey Optimizer team member can access the Journey reports? (Choose two.)

A) From the Journeys menu, click the Global Report icon.
B) From the Journeys menu, click the Live Report icon.
C) From the Journeys menu, open the desired journey, and click the Global Report icon.
D) From the Journeys menu, open the desired journey, and click the Live Report icon.


3. A company's data analytics team uses a third-party Business Intelligence (Bl) tool connected to the Adobe Experience Platform Query Service. They would like to use this Bl tool to analyze customer interaction data generated by Adobe Journey Optimizer such as email delivery data, open-and-click data, and mobile message delivery data.
After the customer interaction occurs, how soon will the data be available in the Bl tool for analysis?

A) It will be available in about 24 hours.
B) It will be available in about fifteen minutes.
C) It will be available in real-time.


4. A company has a mobile app for its customers that is available both for iOS and Android devices. They are currently using a third-party mobile messaging solution to deliver notifications to all users of the app across platforms. They want to configure a journey in Adobe Journey Optimizer to orchestrate the delivery of these notifications.
What is the most efficient approach to use?

A) Integrate the AEP Mobile SDK into the app.
B) Create a new custom action.
C) Create a new trigger Event.


5. What is the correct definition of a Business Event in the context of how it works with the Real-Time Customer Profile?

A) A Business Event is an event that is linked to a specific profile. It must be defined utilizing an XDM event-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type.
B) A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type.
C) A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It is always followed by a Read Audience activity in a journey.


Solutions:

Question # 1
Answer: A,B
Question # 2
Answer: C,D
Question # 3
Answer: B
Question # 4
Answer: B
Question # 5
Answer: B

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